Digital leadership is all about how you portray yourself online through different types of digital mediums. The most popular mediums today, no matter where you are in the world, are Twitter, Facebook, Linked In, and much more. We live in a society where everything is constantly changing. In order to keep up with society, you must know what’s going on, or you will be left behind. One way to truly keep up in society is to understand the importance of digital leadership and how it can impact how others view you.
For me, showing congruency on and offline makes me feel like I’m sharing who I truly am. I don’t post things on social media because I’m worried about how many likes I’ll get or how many positive tweets I can have in a row. I’m sharing on social media what I actually feel and who I actually am. The pictures that I post on Instagram, Facebook, and Twitter are a reflection of my experiences, not of someone who I wish to be. I believe that being aware of what you are posting and who may see these posts are a reflection of its importance. For me, I have many different personal accounts but I keep them all pretty professional. I like to think of all my social media accounts as professional as my Linked In accounts. If your future employer went back and searched you on Google, what would they find? We don’t really think about this in our day and age as much as we should. Digital Leadership is being able to promote who you are actually are on social mediums.
It’s important to keep in mind that your followers in real life could also be your followers on social media. It’s also important to think about how, as an Ambassador, your Internet identity could affect your students. When you have “Orientation Ambassador” in your bio, it’s important to keep in mind that you are not only representing our program, but also Clemson students. It’s essential to watch what you post because you never know who may be watching. If someone isn’t watching now, know that they will be in the future. When I first started using social media, my parents made sure that I was aware of how dangerous the Internet could be. Regardless of what you have done in the past, today could be a new starting point on social media. Even though you can’t get rid of the past, you can always work on a better future.
Reflection Question: How would you describe your digital leadership identity and does that impact who you are in person?